
Thursday, 29 April 2010
Goose is Greedy for Yummers....

Super Supper!
This is the swanky interior of The Beechwood Hotel, one of the top places to eat in Norfolk and guess what...I was treated to a most gorgeous supper there by the North Walsham Ladies Supper Club who had asked me to speak to them about Yummers. They were so welcoming and all showed lots of interest in my ramblings about how the business started and how I make such amazing ice cream (yes, confidence has definitely returned after the last post!!). They were even more enthusiastic when I got out some samples of my ice cream for them to try. An ice-cream eating induced hush fell on the room and I think I got a roomful of women converted to real ice cream (believe me, they were easy to convert!). Thank you, ladies.Tuesday, 20 April 2010
Worries and wobbles....

This afternoon, I had a sudden anxiety that Yummers ice cream wasn't as good as I thought it was. The feeling wasn't brought on by any specific event, i just suddenly lost confidence in my product, wondered if everyone who raves about it was lying, wondered if I was really better than the huge "local" competitor. So when I went over to Nortons, I picked up a tub of my competitor's ice cream and had a taste.....aaaah, panic over....yes, Yummers ice cream is much better! Yummers is ice cream as it should taste, as it would taste if you made it at home and when I looked at the ingredient listing of my competitor's product, I realised firstly why it is half the price of Yummers and secondly why it doesn't taste as good........
- cream - first by volume in Yummers ice cream, fourth by volume in competitor's product (after sugar!!)
- emulsifer - this is what stops the ice cream splitting and gives it a creamy texture. Yummers uses egg yolks in the custard for this, competitor uses mono- and diglycerides of fatty acids
- thickener - Yummers uses double cream and cooked custard to thicken, competitor uses guar gum
- stabiliser - this keeps the ice cream texture. Yummers uses a short shelf life to keep the texture good, competitor uses sodium alginate.
Add to that the plastic and waxed paper packaging that will ensure my competitor lives on for hundreds of years via landfill compared with the 2 years that Yummers packaging takes to decompose and....nuff said! Confidence returns!
Tuesday, 13 April 2010
The Galley at Horning

